Fox sets new Super Bowl records with audience and ad revenues

by Darren Davidson, Brand Republic 05-Feb-08, 09:00

NEW YORK - The New York Giants' dramatic last-minute win over the New England Patriots pulled in 97.5m viewers and $250m in ad dollars, giving TV network Fox and advertisers such as Budweiser, Audi and Pepsi the second biggest event in US television history.

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