Book charity kicks off DRTV campaign

by Alex Donohue, Brand Republic 05-Feb-08, 12:05

LONDON - Reading charity Booktrust has launched a Kitcatt Nohr-devised DRTV campaign to promote its free book-gifting programme Bookstart, which encourages parents from ethnic minorities and poorer backgrounds to read to their children.

Bookstart: DRTV campaign

Bookstart: DRTV campaign

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