HSBC under fire for 'identity theft' mailing

by Nikki Sandison, Brand Republic 20-Feb-08, 09:45

LONDON - HSBC sparked fears of identity theft with a direct marketing campaign that featured a fake till receipt for a bill of almost £3,000, but has escaped censure from the advertising watchdog.

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HSBC: mailing draws 10 complaints

HSBC: mailing draws 10 complaints

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