'Buzz' finds favour in the UK
LONDON - Coca-Cola Enterprises and Kellogg are to experiment with 'buzz marketing'. The approach, also known as word-of-mouth marketing, involves techniques that can range from employing actors to extol the virtues of products in bars, to more structured campaigns.
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Tags
- Food |
- FMCG |
- Confectionery |
- Drink |
- Sales Promotion |
- Marketing
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