Matt Damon's Bourne offers key to combat ad skipping
LONDON - Viewers can recall some TV ads even when they fast-forward through them at six times the speed of regular viewing, according to an NBC study which has identified what advertisers can do to beat ad skipping.
'Bourne Ultimatum': one of most recalled ads
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- United Kingdom |
- Europe |
- NBC |
- North America |
- Television |
- Media |
- Advertising
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