Lads' mag gurus to help Sport relaunch
LONDON - Lads' mag gurus Barry McIlheney and James Brown are overseeing a radical relaunch of the Daily and Sunday Sport newspapers with a lads' mag take, in a bid to woo new advertisers and halt long-term declines in circulation.
Tags
- United Kingdom |
- England |
- Sunday Sport |
- Daily Sport |
- Europe |
- James Brown |
- National Press |
- Barry McIlheney |
- Media
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