Sony to sponsor ITV Formula 1 coverage

by Fiona Ramsay, Media Week 11-Mar-08, 10:30

LONDON - ITV has signed up Sony as the new sponsor for its Formula 1 coverage. Finalisation of the deal follows weeks of uncertainty that a deal would be signed before the start of the F1 season this weekend.

Email this article to a friend

* - indicates required field.






Steve Rider: ITV's F1 presenter

Steve Rider: ITV's F1 presenter

Jobs

Directory