'Cut spend, damage the brand'

by Alison Donnelly, Marketing 18-Mar-08, 08:45

LONDON - Businesses have been urged to resist cutting their marketing budgets in the event of an economic downturn, as to do so could significantly damage their brands.

Related Items

News Items: An economic downturn is a direct opportunity; Unilever and P&G hold budgets steady; Digital growth slows in latest Bellwether

Tags

Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*: , Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*: GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited: , North East England
Account Manager, Livewire PR: £27-33K, West London

Find over 3000 jobs

Directory

ADVERTISEMENT