Red Bull launches premium ‘natural' cola
LONDON - Red Bull is positioning its Red Bull Simply Cola as a premium, natural alternative to existing colas that is made from '100% natural sources'. It will be promoting it as the only cola brand to contain real kola nut and coca leaf.
More like this
- Red Bull unveils £2m campaign for Simply Cola
- Monster Energy plots war with Coke's Relentless
- Monster Energy plots war with Coke's Relentless
- Cott unveils first UK energy drink with cola flavour
- Red Bull launches cola drink in seven markets
- Vimto energy drink to cut price in overhaul
- Red Bull accused of fuelling UK binge drinking
- Second marketer leaves Red Bull
- Sector Insight: Sports, energy and stimulant drinks - Functionality extends reach
- Red Bull loses marketing director after one year in role
Jobs
- Account Director :: EXPERIENTIAL :: COOL BRANDS
- £40K-£45K + benefits
- Senior Account Manager or Account Director
- £30k - £45k + bens + bonus
- Director of Marketing
- £47,250 - £53,500
- Account Manager
