An economic downturn is a direct opportunity
It stands to reason that the long-term risks of slashing marketing budgets in a downturn outweigh the short-term gains, as highlighted in 'Advertising in a downturn', a timely report published by the Institute of Practitioners in Advertising, writes Paul Kennedy.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London

