Levy says advertising model is outdated in digital age
LONDON - Maurice Levy, Publicis Groupe chief executive, has said the business model for the advertising industry is outdated and needs to change as it faces growing competition from internet giants such as Google, Yahoo! and Microsoft.
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Levy: not afraid of digital giants
Tags
- Martin Sorrell |
- Digital |
- Digital Media |
- Microsoft |
- Media |
- Maurice Levy |
- Google |
- United Kingdom |
- Europe |
- Publicis Groupe |
- Yahoo! |
- Publicis |
- Advertising
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