IPA hits out at Google trademarks plan

by Tristan O'Carroll, Media Week 10-Apr-08, 17:15

LONDON - The IPA has criticised Google's plan to scrap advertisers' exclusive right to bid on key words for their own brands, calling for a delay in the introduction of the change.

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IPA hits out at Google trademarks plan

IPA hits out at Google trademarks plan

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