Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns

Rhymer Rigby, Marketing 15-Apr-08, 08:45

LONDON - For many viewers in their 30s and 40s, TV is starting to make them feel a little like they are children again. Turn on the TV and you will see The Wombles' Great Uncle Bulgaria, the Mr Men and even Paddington Bear. To top it all off, there's Mr T angrily pitying fools from the turret of a careering tank.