Kangaroo poaches BBC's Highfield in push for ads

by Gareth Jones, Marketing 15-Apr-08, 08:45

LONDON - The BBC, ITV and Channel 4 are positioning their joint online video platform as a 'Freeview for the internet' after hiring Ashley Highfield, the BBC's director of future media and technology, to oversee its launch.

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Ashley Highfield

Ashley Highfield

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