Kangaroo poaches BBC's Highfield in push for ads
LONDON - The BBC, ITV and Channel 4 are positioning their joint online video platform as a 'Freeview for the internet' after hiring Ashley Highfield, the BBC's director of future media and technology, to oversee its launch.
Ashley Highfield
Tags
- Interactive TV |
- Digital |
- Web |
- Digital Media |
- Television |
- Marketing |
- Media
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