Sorrell says agencies must tackle content ownership
VENICE - Sir Martin Sorrell has said in Italy this week that WPP and other agency groups must work harder to crack the key opportunity of owning and producing content and has suggested closer ties with Hollywood talent agencies.
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Sorrell: agencies should 'develop content ideas'
Tags
- Sir Martin Sorrell |
- Agency |
- WPP |
- Marketing |
- Media |
- Global |
- Advertising
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