Hotline: Hyundai appoints M&C Saatchi

Campaign 18-Apr-08

Hyundai has appointed M&C Saatchi to handle the £25 million pan-European launch of its i10 car marque. Hyundai originally appointed Mother to handle the business in January, but the agency parted company with the Korean car-maker after two weeks because it was unable to agree contractual terms.

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