McDonald's aims for premium image with designer uniforms

by Nikki Sandison, Brand Republic 23-Apr-08, 09:10

LONDON - McDonald's is providing its staff with a new range of uniforms designed by Bruce Oldfield, famous for dressing Princess Diana, Jemima Khan and Sienna Miller, in an attempt to appear more upmarket.

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McDonald's: Bruce Oldfield designs new uniform

McDonald's: Bruce Oldfield designs new uniform

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