Oxfam turns to DMS for new legacy marketing approach
LONDON - Oxfam has commissioned DMS to develop a new communication programme to deliver higher levels of engagement with legacy giving from the baby boomer generation.
Oxfam: DMS legacy programme
Tags
More like this
- Armed forces charity looks to DMS to boost donations
- MARKETING FOCUS: Baby-boomers: a generation vexed - They’re wealthy, they’re powerful but baby-boomers are tough to target and even tougher to persuade. Jane Bainbridge identifies the difficulties and the tactics that have overcome them
- DIRECT: Horticulture body hires Whitewater to develop its DM
- Target scoops £2m British Heart Foundation brief
- Interview: Carol Orsborn
Jobs
- Head of Learner Gateway and Communications
- £65k + excellent benefits
- Category Manager - Confectionery
- up to £40k + excellent bens
- Director of Marketing
- £47,250 - £53,500
- Account Manager

