The Marketing Profile: Polly Cochrane of Channel 4

by Jeremy Lee, Marketing 29-Apr-08, 10:45

LONDON - Mixed messages emanated from Channel 4 last week, with its declaration that its financial position is at a 'tipping point' coming at the same time as its annual report revealed that chief executive Andy Duncan had become Britain's best-paid civil servant with a salary of £1.2m.

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