Mark Ritson on branding: Why brands are at a premium
LONDON - Sometimes big brands surprise you. Take Burger King, for example - its sudden aspiration for luxury led it to declare plans to launch the world's most expensive burger, featuring Kobe beef and an £85 price tag, as revealed by Marketing last week.
Mark Ritson
Tags
- FMCG |
- Luxury Goods |
- Marketing |
- Branding |
- Advertising
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