Google faces legal action over competitive bidding plan
LONDON - Lastminute.com and Auto Trader are among the companies considering legal action against Google, over its plans to allow firms to bid for the brand names of rivals in search results, according to a report by Channel 4 News.
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Google: faces action over keyword bidding
Tags
- Lastminute.com |
- Google |
- Auto Trader |
- United Kingdom |
- Europe |
- Digital |
- B to B |
- keyword bidding
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