Radio left behind in audience measurement

by Emma Barnett, Media Week 07-May-08, 07:30

The axing of audience measurement body Rajar's three-year trial of electronic meters means radio must continue to rely on diaries to monitor listeners. Media Week looks at the options for improvement.

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Sally de la Bedoyere, managing director of Rajar

Sally de la Bedoyere, managing director of Rajar

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