TV and online ads combination shows promise
LONDON - People who have seen ads on TV and online are significantly more likely to buy a product than those who have seen ads on just one of those media, according to research from Thinkbox and the Internet Advertising Bureau.
Honda: online and TV work boost marketing
Tags
- Financial Services |
- Automotive |
- United Kingdom |
- FMCG |
- Europe |
- IAB |
- Digital |
- Consumer Goods |
- Thinkbox |
- Honda
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