Mark Ritson on Branding: Snapple is an object lesson in equity
Almost 40 years after Cadbury and Schweppes joined forces, the two are once again going their separate ways. Cadbury plc made its modest debut as a pure confectionery manufacturer on the FTSE last week. This week sees its former beverage business listed in New York as DPSG - Dr Pepper Snapple Group.
Tags
- FMCG |
- Drink |
- Marketing |
- Branding |
- Advertising
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