Virgin Mobile stays on board for Big Brother 9
LONDON - Virgin Mobile has signed up to sponsor Channel 4's 'Big Brother' this year, with chief marketer James Kydd declaring the show is a perfect fit with the brand despite its declining popularity and reputation for controversy.
'Big Brother': Virgin Mobile stays on board
Tags
- Channel 4 |
- Virgin Mobile |
- Telecoms and IT |
- Television |
- Mobile Media |
- Entertainment |
- Media |
- United Kingdom |
- Europe |
- Virgin Media |
- Big Brother
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