FOOD & DRINK CAMPAIGN: Spirit of Havana comes to Leeds city centre

by Alex Black, PR Week UK 08-May-08, 06:00

Havana Club is one of Pernod Ricard UK's 'rising star' spirits brands. A key part of its strategy is to drive consumers to experience the brand first hand through its 'Piece of Havana' (POH) consumer events. PR agency Lucre was hired to promote the Leeds POH.

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Latin rhythm: a Cuban band plays

Latin rhythm: a Cuban band plays

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