Mobile advertising boosts brand response

by Fiona Ramsay, Media Week 09-May-08, 15:55

LONDON - Three in five mobile internet users are more inclined to purchase a brand in response to advertising on their mobiles, according to new research from agencies Aerodeon and Millward Brown.

Email this article to a friend

* - indicates required field.






Mobile advertising boosts brand response, says study

Mobile advertising boosts brand response, says study

Jobs

Directory