Tesco winning US battle as Fresh & Easy declared 'new cult retailer'
LONDON - Despite negative UK reports to the contrary, Tesco's US venture, Fresh & Easy, appears to be winning shoppers' hearts and minds, according to independent research that called it an 'incredible success story'.
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Fresh & Easy: 'winning the hearts' of US shoppers
Tags
- United Kingdom |
- Europe |
- Tesco |
- Fresh & Easy |
- United States |
- North America |
- Marketing |
- Retail/Wholesale |
- Global
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