WPP and Yahoo! form digital trading partnership
LONDON - WPP and Yahoo! have joined forces to develop a digital media trading platform, aimed at improving the efficiency of buying display ads across the internet.
Yahoo!: partners WPP for digital media trading platform
Tags
- England |
- Digital |
- Web |
- Northern Ireland |
- GroupM |
- Digital Media |
- Yahoo! Right Media Exchange |
- Media |
- Mark Read |
- United Kingdom |
- Scotland |
- Europe |
- Wales |
- 24/7 Real Media |
- WPP |
- Yahoo!
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