Booktrust distributes 80,000 books following DRTV push

by Nikki Sandison, Brand Republic 27-May-08, 14:15

LONDON - Booktrust, the charity that encourages people to read, is distributing 80,000 free books to parents of young children through its Bookstart programme, following its mobile TV response campaign.

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Booktrust: DRTV push

Booktrust: DRTV push

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