Brylcreem aims to be cool again

by Rachel Phelan, Media Week 10-Jun-08, 07:30

Challenge: Brylcreem has been an iconic British brand since the 1920s, but had lost touch with the modern man and was in need of revitalisation in a declining market. We needed to publicise awareness of a new range, extend its appeal to an older audience and make Brylcreem cool again.

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