Culture minister set for clash on product placement

by Jennifer Whitehead, Brand Republic 12-Jun-08, 09:00

LONDON - Andy Burnham, the new culture minister, has warned UK broadcasters that they could further erode trust in television if they go ahead with plans to introduce product placement.

'American Idol': up front product placement

'American Idol': up front product placement

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News Items: Ofcom supports product placement proposals; Ofcom to allow TV channel sponsorship under strict criteria; Consumer group objects to any relaxation of product placement ban; European Parliament plans to liberalise product placement; Broadcasters back lifting of ban on TV product placement; Burnham 'open to other views' on TV product placement

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