Vodka overtakes Scotch as UK's favourite spirit

by Nikki Sandison, Brand Republic 13-Jun-08, 09:10

LONDON - Vodka has overtaken blended Scotch whisky to become the UK's best-selling spirit in the off-trade for the first time in generations, helped by its popularity with younger drinkers and the influx of Eastern Europeans.

Email this article to a friend

* - indicates required field.






Absolut: vodka overtakes whisky at the off-licence

Absolut: vodka overtakes whisky at the off-licence

Related Items

News Items
Wyborowa promotes Polish origins in digital push
Stolichnaya kicks off global ad pitch
Absolut Vodka launches its first UK ad campaign
News Analysis: Whisky faces up to UK woes
 

MORE

 

Tags

Jobs

Marketing Manager
c £28,000 + generous benefits
Account Manager
Group Communications Manager
£40000-£41000
Marketing Executive
£25000-£25000
Find over 3000 jobs

Directory