Nesta report attacks 'miserable' climate change campaigns

by Nikki Sandison, Brand Republic 25-Jun-08, 08:30

LONDON - Government ad campaigns on climate will fail to work unless they stop using 'miserable, gloomy and bleak' imagery, according to a report.

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Climate change ad: 'miserable' approach under fire

Climate change ad: 'miserable' approach under fire

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