Billington Cartmell creates summer promo for Ribena

by Kate Langtry, Brand Republic 25-Jun-08, 15:05

LONDON - Billington Cartmell has created a promotions-led integrated campaign for Ribena, positioning it as part of the British summer and offering consumers the chance to win £1,000 a day.

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Ribena: summer promo by Billington Cartmell

Ribena: summer promo by Billington Cartmell

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