Internet set for domain name goldrush as branded names to be approved

by Daniel Farey-Jones, Brand Republic 26-Jun-08, 09:20

LONDON - Brands will be able to register their own names as domain names in place of dotcom under a radical plan to shake up the world of top level domain names, which could also see the introduction of cities such as NYC as domains, if new rules are today approved today in Paris by industry body Icann.

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