Pharmaceutical brands fail to react to patient websites and blogs
LONDON - Healthcare and pharmaceutical brands are failing to embrace digital promotion and marketing, despite the rising popularity of patient websites set up by individuals and groups outside the industry, according to the findings of a survey by Millward Brown.
Tags
- FMCG |
- Digital |
- Healthcare |
- Web |
- Pharmaceuticals OTC |
- Public Sector |
- Marketing
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