GfK move thwarts WPP bid for TNS
LONDON - Market research outfit GfK has approved plans for a £1.5bn merger with rival Taylor Nelson Sofres - a move which could thwart WPP's long-running attempt to acquire the company.
Sir Martin Sorrell, chief executive, WPP Group
Tags
- Sir Martin Sorrell |
- Agency |
- Donald Brydon |
- Agencies MW |
- WPP |
- GfK |
- TNS |
- Global
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