Marshall hails Touchpoints as potential media currency in BrandRepublic.tv interview
LONDON - Jim Marshall, chairman of Starcom UK, says the IPA's cross-media Touchpoints initiative is so important and far reaching that it has the ability to become a media currency, in an exclusive interview on BrandRepublic.tv.
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Marshall: Touchpoints could become 'media currency'
Tags
- United Kingdom |
- Europe |
- Touchpoints |
- Digital |
- Field |
- Marketing |
- Media |
- Advertising
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