Paddington Bear takes to the air with BA

by Joe Gill, Brand Republic 16-Jul-08, 15:45

LONDON - Paddington Bear is to feature in British Airways' on-board packs for child passengers from October after a deal secured by intellectual property company Chorion, which licensed the character to Marmite last year.

Paddington Bear: deal with British Airways

Paddington Bear: deal with British Airways

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