Box TV rebrands The Hits as 4Music
LONDON - Box Television, a joint venture between Channel 4 and Bauer Media, is to rebrand music channel The Hits as 4Music in a bid to link the ratings success of the former with the musical heritage of the latter.
4Music: Box TV rebrands The Hits
Tags
- United Kingdom |
- Europe |
- Channel 4 |
- The Hits |
- Box Television |
- 4Music |
- Television |
- Entertainment |
- Media
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