Lego launches competition to find child stars for new ad campaign

by Alison Donnelly, Marketing 22-Jul-08, 16:51

LONDON - Lego has partnered with Viacom Brand Solutions (VBS), the sales house for Nickelodeon, MTV, VH1 and Paramount Comedy, to launch a nationwide search for two kids to appear in a new ad on Nickelodeon to promote Lego City.

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