IMG Worldwide strikes sports deal with Chinese national broadcaster
BEIJING - Sports marketing firm IMG Worldwide has signed a 20-year deal with CCTV, China's national TV broadcaster, to develop new sports events in China and sell sponsorship rights to those events.
CCTV: Chinese national broadcaster
Tags
- Sport |
- China |
- Greater China |
- Entertainment |
- Television |
- Marketing |
- Media |
- Asia Pacific
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