Sector Insight: Canned meals and meats

by Jane Simms, Marketing 29-Jul-08, 17:12

LONDON - Canned meals and meats are dominated by big brands Heinz and Fray Bentos, and have traditionally been buoyed by the popularity of baked beans. Beyond this, they have remained largely the domain of younger and less affluent consumers. Heinz made headlines recently by dropping the word 'baked' from its beans in a bid to assuage health-conscious consumers, but while several brands have introduced reformulated, healthier-recipe products, the sector remains largely untouched by premium offerings, which may be a growth area in future.