Coke, Pepsi in race to market herbal 'sugar'

by Jemima Bokaie, Marketing 05-Aug-08, 08:45

LONDON - Stevia, a South American plant used to create natural sugar substitutes, is set to be the next major battleground for Coca-Cola and Pepsi, with both brands launching their own natural sweeteners using the non-calorific herb.

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