Glasses Direct selects Platform-A for advertising campaign

by Louisa Barnett, Brand Republic 08-Aug-08, 10:45

LONDON - Online retailer Glasses Direct will use AOL's advertising business, Platform-A, to drive its sales and increase brand awareness.

Glasses Direct: selects Platform-A

Glasses Direct: selects Platform-A

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News Items: AOL UK recruits Steckler to UK post; AOL out in front among ad networks; AOL ad platform evolution stumbles; AOL brings Platform-A ad network to Europe; Steckler to head revamped Platform A; AOL's Steckler will head revamped Platform A unit

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