China adspend growth to outlast Olympics

by Ben Bold, Brand Republic 11-Aug-08, 16:00

LONDON - Advertising spend in China is expected to grow by 20% this year and another 20% in 2009 thanks not only to the country hosting the Olympic Games, but to growing consumer power and urbanisation, according to a GroupM report.

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Beijing Olympics: adspend from the games set to continue

Beijing Olympics: adspend from the games set to continue

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