Absolut scales back flavoured roll-outs

by Jemima Bokaie, Marketing 12-Aug-08, 08:42

LONDON - Pernod Ricard plans to dilute a drive to launch flavoured variants of vodka brand Absolut, following its acquisition of the brand through its E5.6m (£4.4m) purchase of Vin & Sprit from the Swedish government in April.

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