Brand owners shrink products but keep prices the same

by Ben Bold, Brand Republic 12-Aug-08, 15:45

LONDON - Pringles, Strongbow and Rolos are among a number of products which have shrunk in size without any change in price as food and drink manufacturers bid to counter rocketing energy and raw material costs, according to a report.

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Pringles: getting smaller

Pringles: getting smaller

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