Gambling site SportsXchange targets Premier League fans

by Alex Brownsell, Marketing 13-Aug-08, 12:29

LONDON - Free-to-air sports news and betting TV channel SportsXchange is mounting a campaign to mark the start of the new Premier League season. The campaign, by direct response agency WDMP Communications, challenges viewers to 'Know your stuff'. Ads will run in The Sun, radio station TalkSport and on the TV channel itself.

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